Negotiation – it’s all about style
we probably all know people who are referred to in the following ways: “she’s a great negotiator; really tough, drives a hard bargain. everyone is intimidated by her” (think margaret thatcher, bob crow or michael o’leary) or “he’s a great negotiator; always looking for the win/win, really creative in his approach. everyone trusts him” (think gorbachev or branson).