Here’s a great story about how one of the biggest sports clubs/franchises in the world was born. But for non-football (soccer) fans, don’t worry, the story is not about football. At its heart is negotiation, a father’s love for his daughter and a man’s love for his dog – which was trumped only by his love of his team.
We do a lot of work with Premiership football clubs in conjunction with the Football Association, and this week we delivered a bespoke negotiation program to a select audience of Technical Directors from mainly Premiership clubs, including the Women’s game.
Dan Ashworth was Technical Director at the FA and was responsible for the appointment of Gareth Southgate amongst other things; before that he did the same role at West Bromwich Albion. He is now Technical Director at Brighton and Hove Albion, and so his experience of negotiations in the pressure cooker environment of the transfer world is second to none.
At the end of the program Dan was happy to share with us his thoughts on the day – here is what he had to say:
You may not have heard of Ozzie and Daniel Silna, brothers who made their fortune in the textile industry in New York in the 1960s and 70s, but this story of negotiation is a great one, and there are plenty of lessons to take from it.
By 2014 the Silna brothers had earned over $300,000,000 from the NBA despite never having played a game or indeed never having owned an NBA franchise. How they did it is a tale of planning, foresight and resilience to rival the very best commercial negotiations ever.