Case Study: Samworth Brothers

Samworth Brothers is a Leicestershire based food manufacturer, the owner of Cornish Pasty maker Ginsters, and the largest maker of certified Melton Mowbray Pork Pies. It is currently listed at number four in The Times Top Track 250.

As one of the largest food manufacturers in the UK, Samworth Brothers provides for a very interesting case study.  As with so many of our clients, their challenges stemmed from changes in the retail environment and pressures within their supply chain.  Samworth Brothers sought our support in order that they could generate greater revenue from their commercial interactions and maximise the outcomes of their strategic relationships.

After detailed research, the solution we proposed and subsequently executed, involved a very broad cross section of the business.  Thus far we have had the pleasure of working with Samworth Brothers staff who are involved in sales, procurement and the financial side of the business.  We have also dealt with a wide range of seniority.  

We have delivered a number of 1 and 2.5 day programs to the Samworth Brothers team.  The programs have been a mix of in-house and ‘open’ sessions as the business has realised the benefits of both.  We are able to deliver a sector specific offering when working in-house, whereas our open programs are available to anyone who wishes to join us; as Samworth Brothers has realised the great benefit of the latter is the chance to experience other delegate’s (and therefore other sector’s) commercial challenges and solutions.  

negotiation, retail, team development

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