Transfer Negotiations – what our clients say
We do a lot of work with Premiership football clubs in conjunction with the Football Association, and this week we delivered a bespoke negotiation program to a select audience of Technical Directors from mainly Premiership clubs, including the Women’s game.
Dan Ashworth was Technical Director at the FA and was responsible for the appointment of Gareth Southgate amongst other things; before that he did the same role at West Bromwich Albion. He is now Technical Director at Brighton and Hove Albion, and so his experience of negotiations in the pressure cooker environment of the transfer world is second to none.
At the end of the program Dan was happy to share with us his thoughts on the day – here is what he had to say: